If you’re still unsure what a funnel actually is (or if you even need one), this post breaks it down – clearly and calmly. We’ll cover what goes into a well-built funnel, why it matters for sustainable growth, and how to create systems that support you even when you’re offline.

No fluff, no overwhelm – just a grounded guide to making your business easier to run and easier to grow. Because burnout shouldn’t be the business model. And your funnel doesn’t need to be fancy – it just needs to work.