When people hear the word funnel, they often picture a techy maze of landing pages, confusing automations, and pushy sales tactics.
But the truth is, a sales funnel is just a clear path. A way to guide someone – gently and intentionally – from “I’ve just found you” to “I’m ready to work with you.”
And when it’s set up properly? It saves you time, protects your energy, and builds trust without you needing to be “on” 24/7.
Here’s what actually goes into a solid, sustainable sales funnel (no jargon, promise):
This is usually a freebie (also called a lead magnet) that solves a small but specific problem for your ideal client.
It should feel like a win – not a pitch.
✨ Think: checklist, guide, mini training – something easy to consume but valuable enough to make them want more.
Once someone joins your email list, you want to welcome them – and not just with a generic “hey thanks” message.
This is your chance to show who you are, how you help, and what they can expect. It’s where relationship-building starts without you needing to manually reply to every new subscriber.
If people are interested in your work, don’t make them dig through 14 Instagram posts to figure out how to work with you.
Your funnel should guide them to your offer in a way that feels natural and obvious – not pushy.
A well-placed CTA in an email. A dedicated sales page. A simple booking form.
The easier you make it, the better your conversions.
Most people won’t buy the first time they land on your offer. And that’s normal.
What matters is how you stay in touch – with thoughtful follow-ups, client stories, and reminders that you’re still here and still the right fit.
This is where smart automation really shines – and where a lot of people drop the ball.
Maybe the most important bit. Your funnel doesn’t need to be big or flashy. But it does need to be built around how you actually live, work, and show up.
You’re allowed to build a business that supports your health, your capacity, and your lifestyle.
That’s what I’ve done. And it’s exactly what I help my clients do too.
Funnels aren’t just a “nice to have” – they’re the backbone of a business that runs smoothly behind the scenes.
If you’re tired of feeling like your business only moves forward when you are pushing it… it might be time to let your systems do some of the heavy lifting.
If you found this helpful and want more grounded, practical training (with no fluff or jargon), come hang out with me on Instagram @tara_lillietech and join me for future trainings, tips, and behind-the-scenes funnel breakdowns.
Because scaling doesn’t have to mean sprinting. And your business can absolutely grow with calm, clarity, and a cup of hot water in hand.🫖
